Thursday, 1 April 2010

Questionnaire results

Music Mag Questionnaire Results

What gender are you?
Male       IIIII
Female   IIIII

What age are you?
12-15yrs   I
16-19yrs   IIIIIIII
20+yrs     I 

How often do you buy music magazines?
>Once a week      I
Once a week        II
Once a month      IIIIII

How much are you willing to pay for the magazine?
-£1       I
£1-£2   III
£3-£4   IIIII
£5+      II

What attracts you most to a magazine cover?
Colours          II
Fonts             I
Images           IIII
Cover story     II
Sub-headings  I 

Do you enjoy competitions and offers in a magazine?
Yes   IIIIIIII
No     II

Any other comments?
Most people said they didnt like their magazine to be too over-crowded.


These results show me that the average age of music magazine readers is 16 to 19 years old, people tend to buy magazines monthly rather than weekly. The consumer is willing to pay £3 to £4 for a magazine and are mostly attracted to it by the image on the front cover. It also tells me that the consumers will enjoy having the chance to win things due to competitions and offers avaliable within the magazine. However the results also show me to not overcrowd my magazine cover as this could be a major let down for some people and turn them away.
This questionnaire has given me a wider perspective upon other peoples points of veiws and what the consumer will be looking for. This now means that I will have a chance to compete in the market with my magazine as I can listen to this feedback and use it when constructing my final product.

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